Here's what I did:
Strategize and plan the marketing campaign, coordinate and monitor 60 project deliverables across 6 staff, a contract videographer and 3 talents, create campaign brand identity, brief video creators, design everything.
How did I do it?
With the powers of passion, coffee and fast music! I researched our key demographics, strategically created lively visual themes, presented it to staff leaders, oversaw the video shoots, worked with key staff to devise a plan within their budgets and time constraints then created all designs and deliverables seen below.
Key Accomplishments!
A 40% rise in unique donors, raising a total of $184,907 in a week. Do Good campaign recognition grows as we see people wearing their Do Good shirts every week, setting the stage for 2024's campaign.
Strategic Planning | Project Management | Graphic Design | Branding | Created 2023
Auditorium entrance.
Design graphics & auditorium setup for 6 screens.
Everybody loves stickers.
Bags for people to fill with list of needed items. Lists were provided directly by the partner organizations.
1,240 free shirts were given away to adults and kids.
Hallway signs and tables for bags & shirts.
YouTube thumbs @trygracecc):
VIDEO PROMOS:
I worked with our freelance videographer & editor to provide vision, direction and on-site guidance. This ensured the videos remained on point with the look, feel and messaging of the campaign. It also involved some stage design with me matching the colors on the LED screen and overhead lights to the Do Good palette.
THE RESULTS
You've arrived! Thank you for following me along this graphical journey, I hope you are inspired by the good work that is happening all around us.
During 1 week of Do Good we raised $184,907.53 to support 12 organizations. Attendees brought 1,750 bags packed with essential items for an Arlington shelter, and they provided 280 hours of service to community organizations.
The big win was the number of unique donors, who went up nearly 40% over previous years campaigns, raising roughly $60,000 more dollars in 2023.
THE CHALLENGE:
Community outreach is one of Grace's core passions. My job was to take their existing outreach campaign and convey that passion by re-imagining it from the ground up. I wanted our audience to feel that SOMETHING BIG IS HAPPENING and get involved.
MY METHODS:
This needed to appeal to Grace's ~1,000 attendees, particularly young professionals. It needed a new energy: new colors, new typeface – and a new name. After my research and creation process, I presented multiple options to the leadership and staff to vote on. I took a little risk and deviated from our standard blue/gray branding to add energy to the campaign and it was approved! Everyone was now excited.
With a design in hand, I worked with the key leaders of this campaign to develop a list of what pieces could be created within the budgetary restraints. From there it was off to the wonderful and exciting world of MS Excel (possible overstatement) to build out an action plan of about 60 tasks, assignees and dates to make this thing happen!
I managed the project among a small team of staff and a freelancer, regularly providing guidance and check-ins on all the details, "Why did the vendor modify our shirt design without asking? Will it be on time? Who will be here when it arrives after-hours? Who can help sort these 1,240 shirts?"
At the same time I designed everything you've seen here.