THE GOAL
Create a memorable experience that attendees want to invite others to. We would promote these extensively and give away food and swag branded in the series design.
AT THE MOVIES (Summer 2017)
I tapped into the retro movie theme to create this. I built the imagery using a mix of my own illustration, modified illustrations, and a fun typeface which I customized.
Step & Repeat backdrop
Popcorn bags
Stickers for popcorn bags
Promotional poster
Promotional postcard
On-screen graphics for auditorium
CASH, CAREER AND MY CRAZY CALENDAR (Fall 2017)
This was a big launch event during a time of year that many people re-engage with church. We wanted t-shirts, food trucks, prizes, and the caveat: it all had to coincide with the look and feel of a pre-existing companion book (Freebird by Rick Shurtz). I obtained the book's colors and took note of its bird theme, then built all of this with original icons, illustrated string, typography and a few bird drawings incorporated in.
I wanted it to feel a little chaotic and out of balance – like the title – but in a FUN way so as not to detract from the excitement of the event or add to anyone's pre-existing stress about this topic!
